5 Steps To Updating Your Website (Q1 2016)-5 Steps To Updating Your Website (Q1 2016)

5 Steps To Updating Your Website (Q1 2016)

Pdf Summary

In order to make a great first impression on clients, it is important to have a professional and inviting website. According to a study conducted by Google, about 4 in 5 users look for local businesses on search engines, meaning that potential clients may be influenced by the quality of a website before they even visit an office. Therefore, updating a website to be mobile responsive is a smart move. However, in 2016, this is not enough.<br /><br />To have a great website, it is important to have original, robust, and up-to-date content. Original content means that the content is unique and different from other websites. Robust content includes a variety of topics, rather than focusing on one specific topic. Up-to-date content is relevant to people who are searching for it now.<br /><br />Updating content can be done through a blog that addresses what potential clients are interested in or through regular updates of product listings. Social proof, such as testimonials and social media presence, is also important in building trust with potential clients.<br /><br />Videos are a great way to capture potential clients' attention and address their questions. Individualization, showcasing the people and unique aspects of a practice, is also crucial. Clear calls to action and easily located contact information are necessary to convert potential clients and make it easy for them to take the next step.<br /><br />By incorporating these essential elements into a website, hearing aid practices can make a great first impression and set themselves apart from the competition.

Keywords

first impression

clients

professional website

inviting website

local businesses

search engines

mobile responsive

original content

robust content

up-to-date content