Building Relationships with Physicians-Building Relationships with Physicians Slides

Building Relationships with Physicians Slides

Pdf Summary

This document is a presentation on building relationships with physicians in the field of hearing healthcare. The presentation covers topics such as key account management, relationship marketing, and building staff to staff relationships in physician's offices. It emphasizes the importance of creating a clinical sales force and providing the most recent clinical research material for distribution to physicians. The document also discusses the principles of relationship marketing, which focuses on customer loyalty and long-term engagement. It highlights the need for internal marketing within hearing healthcare clinics and the importance of creating a strong internal brand. The presentation provides strategies for starting and maintaining relationships with physicians, including sending letters of introduction, making consistent contact with office staff, and providing informational materials and resources. It emphasizes the need for effective communication, respect, and understanding of the physician's priorities and concerns. The presentation concludes with suggestions for building awareness and access, such as utilizing email blasts, holding learning fairs and conferences, and leveraging social media. The overall goal is to create a collaborative and supportive relationship between hearing healthcare providers and physicians to enhance patient care and outcomes.

Keywords

building relationships

physicians

hearing healthcare

relationship marketing

clinical sales force

internal marketing

physician's priorities

effective communication

building awareness

patient care