Communicating the Right Message to Patients (TX-143-24-028)-Communicating the Right Message to Patients (Slides)

Communicating the Right Message to Patients (Slides)

Pdf Summary

This document is a summary of a presentation on communicating the right message to patients in the healthcare industry, specifically in hearing health care. The presenter is Keith N. Darrow, a neuroscientist, clinic owner, speaker, and author. The presentation covers various topics such as evaluating marketing effectiveness, discussing services versus products, and the benefits of automation.<br /><br />The presenter introduces the concept of the 5 POINT PLAN to communicate the right message, which includes trust, education, authority, affordability, and philanthropy. Trust is highlighted as an important factor in building relationships with patients. The presenter also emphasizes the importance of education in providing information to patients and distinguishing oneself from competitors.<br /><br />The presentation discusses how to define hearing loss and explains the cause of age-related hearing loss. It emphasizes the importance of beginning treatment early and highlights the role of phone interactions in initiating treatment plans.<br /><br />The presenter discusses the advantages of authority marketing and the impact of strong recommendations on patients. The benefits of treatment plans, including medical benefits and current sale or rebate programs, are highlighted.<br /><br />Affordability is discussed as a factor that prevents people from treating hearing loss. The presenter suggests ways to protect patients from rising healthcare costs and offers a subscription option for treatment.<br /><br />The presentation concludes with a discussion on philanthropy, stressing the goal of helping all patients.<br /><br />Overall, the presentation focuses on effective communication strategies to engage patients and address their needs in the hearing health care industry.

Keywords

communicating the right message

patients

healthcare industry

hearing health care

Keith N. Darrow

trust

education

authority

affordability

philanthropy