Communicating the Right Message to Patients (TX-143-24-028)-Communicating the Right Message to Patients (Recording)

Video Transcription

Video Summary

In this video transcript, Kathleen Manillo, Executive Director at IHS, welcomes viewers to their first ever half-day virtual event. The event aims to provide professional development opportunities for hearing healthcare professionals during the COVID-19 pandemic. Kathleen thanks the sponsor, Care Credit, for their support in offering free CE credits for each webinar attended. She also mentions that IHS has created a COVID-19 resource webpage for relevant information. <br /><br />The final webinar of the day, "Communicating the Right Message to Patients," is introduced by Diana Chareveau, IHS Associate Director of Marketing. The speaker for the webinar, Dr. Keith Darrow, is introduced as a neuroscientist and clinical audiologist who will discuss ways to differentiate hearing healthcare practices and communicate the benefits to patients. Diana provides housekeeping information about the webinar, including that it is being recorded for on-demand access and offers one free CE credit.<br /><br />Dr. Keith Darrow begins the webinar by stating that IHS and the hearing healthcare field need a plan to invigorate the industry. He outlines a five-point plan: trust, education, authority, affordability, and philanthropy. He explains the importance of building trust with patients and the community, as well as educating patients about the benefits of hearing healthcare. Dr. Darrow emphasizes the need for hearing healthcare providers to establish authority and be seen as the experts in their field. He also discusses the importance of making hearing healthcare more affordable and providing options for patients. Finally, he touches on the importance of philanthropy and helping those who cannot afford hearing healthcare.<br /><br />Overall, the webinar provides strategies and insights for hearing healthcare professionals to communicate effectively with patients and improve their practices.

Keywords

virtual event

professional development

hearing healthcare professionals

COVID-19 pandemic

free CE credits

webinar

communicate benefits to patients

establishing authority

making hearing healthcare more affordable

improve practices