Digital Marketing Self-Checkup (Q4 2020) (TX-143-24-008)-Digital Marketing Self-Checkup (Q4 2020)

Digital Marketing Self-Checkup (Q4 2020) - Article

Pdf Summary

In this article, the authors discuss best practices for digital marketing in the hearing healthcare industry. They provide seven key strategies for maximizing online visibility and reputation. These strategies include utilizing Google My Business, online reviews, Google Map Pack, social media sites, and Google ads. The article emphasizes the importance of online reviews in building trust with consumers, with statistics showing that 80% of consumers read reviews before visiting a business. The authors also recommend implementing an online appointment scheduling feature to meet the needs of busy consumers who prefer the convenience of online booking.<br /><br />Content marketing is highlighted as a powerful marketing tool, but it requires careful research, drafting, and optimization to be effective. The article suggests that content should be at least 500 words for optimal search engine optimization and should be delivered through newsletters and social media to increase reach. The authors also stress the importance of working with a digital marketing provider that has expertise in the hearing healthcare industry.<br /><br />Integrating digital and print marketing is recommended to achieve better results, with tactics such as Facebook ads, social posts, and Google ads mentioned. The article suggests measuring the right things to determine return on investment, such as calls, qualified leads, and booked appointments. Overall, the article emphasizes the need for regular check-ups of digital marketing activities and the importance of converting online viewers into new patients. The authors provide their contact information for further inquiries.

Keywords

digital marketing

hearing healthcare industry

online visibility

online reviews

Google ads

content marketing

search engine optimization

social media reach

qualified leads

booked appointments