Evolving Today's Marketing Plan for Tomorrow's Practice-Evolving Today's Marketing Plan for Tomorrow's Practice Recording

Evolving Today's Marketing Plan for Tomorrow's Practice Recording

Video Transcription

Video Summary

The webinar discusses the importance of marketing planning and how to create a marketing plan for a hearing healthcare practice. The speaker emphasizes the need for consistency and commitment to the plan in order to achieve success. The plan should include a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. It should also include a defined marketing budget and tactics such as retention and acquisition marketing, events, networking, and brand building. The speaker suggests incorporating online marketing activities such as website optimization, blogging, social media, and email marketing. Additionally, the speaker recommends tracking the results of marketing efforts and making adjustments to the plan as needed. The speaker addresses common challenges such as getting leads through the door and physician referrals and offers suggestions for addressing these challenges. Finally, the speaker highlights the importance of monitoring phone calls and providing excellent customer service in order to retain customers and attract new ones.

Keywords

marketing planning

hearing healthcare practice

SWOT analysis

marketing budget

retention marketing

acquisition marketing

online marketing

website optimization

customer service

physician referrals