Evolving Today's Marketing Plan for Tomorrow's Practice-Evolving Today's Marketing Plan for Tomorrow's Practice Slides

Evolving Today's Marketing Plan for Tomorrow's Practice Slides

Pdf Summary

The webinar "Evolving Today’s Marketing Plan for Tomorrow’s Practice," presented by Mike Dalton and Fran Vincent of Audibel, focuses on enhancing marketing strategies to ensure long-term business growth. The session covers essential elements of marketing planning, with benefits such as achieving business goals, enhancing organization, and sustaining growth.<br /><br />**Key Agenda Points:**<br />1. **Importance of Marketing Planning**: It drives progress towards business objectives, ensures consistency, and provides a foundation for long-term operations.<br />2. **Real-World Examples**: Success stories of small (single-owner, two-location) and larger practices (four full-time, five satellite offices) illustrate effective marketing leading to 5-10% growth even in challenging economies.<br />3. **Pre-Planning Considerations**: Emphasizes evaluating strengths, SWOT analysis, market characteristics, and consumer demographics.<br />4. **Budget Allocation**: New practices should reinvest 20-25% of revenue into marketing, while established ones need 5-10%. Example budget breakdowns for different ad types are provided.<br /><br />**Marketing Tactics Discussed:**<br />- **Retention**: Using patient databases for regular communications and event-based triggers.<br />- **Acquisition**: Utilizing direct mail, newspaper ads, and community events.<br />- **Networking**: Building referrals through physicians and patients.<br />- **Brand Building**: Maintaining a consistent web presence and creating informative brochures.<br /><br />**Significance of Data-Driven Decisions**: Emphasis on tracking campaign results to refine and improve strategies, as well as using data for negotiating better ad rates.<br /><br />**Future Integration Strategies**:<br />- **Online Activities**: Promoting website interaction, managing content aligned with campaigns, and engaging through educational blogs and social media.<br />- **Incremental Development**: 2013 saw integrating website activities with traditional marketing methods, while 2014 included social media engagement.<br /><br />Participants who complete the webinar and submit a CE quiz with payment receive marketing plan templates and tools. For more information and credit details, visit www.ihsinfo.org.<br /><br />**Contact Information**:<br />Mike Dalton (mike_dalton@audibelhearing.com)<br />Visit www.audibel.com for further information.

Keywords

Marketing Planning

Business Growth

SWOT Analysis

Budget Allocation

Retention Strategies

Patient Acquisition

Brand Building

Data-Driven Decisions

Online Integration

Networking