How to Blow Away Your Competition on Google Search Results-How to Blow Away Your Competition on Google Search Results Slides

How to Blow Away Your Competition on Google Search Results Slides

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Stephanie Erickson, an SEO Strategist and Founder of AuDseo, gave a presentation on how to improve your ranking on Google search results. She discussed traditional marketing trends such as newspapers, direct mail, TV, and radio, and highlighted the decline in their effectiveness. Erickson then focused on the importance of local SEO and its major factors, including on-site optimization, off-site optimization, user experience, social media, and content creation. She provided tips on optimizing meta titles and descriptions, improving page speed, creating a mobile-friendly design, and enhancing user experience.<br /><br />Erickson emphasized the significance of quality content and mentioned that blogging is an effective way to engage with potential customers. She mentioned other types of content like animated videos, professional videos/images, and infographics. Review sites also play a crucial role in local SEO, with Yelp being one of the most important platforms. Erickson encouraged businesses to claim and complete their Yelp listings, respond to reviews, and utilize other review sites like Angie's List and HearingTracker.<br /><br />In terms of social media, Erickson discussed the importance of Facebook, emphasizing the need to use Facebook Ads to reach potential patients due to the decline in organic reach. She also briefly mentioned Twitter and its deal with Google to show tweets in search results. Finally, Erickson stressed the importance of Google in presenting a seamless image of a business and provided information on Google My Business.<br /><br />Erickson concluded the presentation by providing seven ways to improve SEO in 2015 and invited attendees to ask questions. She shared her contact information for further inquiries and mentioned the possibility of obtaining a CE credit for attending the webinar.

Keywords

Stephanie Erickson

SEO Strategist

AuDseo

improve ranking

Google search results

local SEO

on-site optimization

off-site optimization

user experience

social media