How to Dominate Search in Your Market Webinar-How to Dominate Search in Your Market Webinar Recording

Video Transcription

Video Summary

The webinar discussed strategies for improving search engine optimization (SEO). The presenter emphasized the importance of creating original and engaging content, optimizing local profiles like Google My Business and Bing Local, and building backlinks from reputable websites. They also recommended using free tools like Google Analytics, Search Console, and Copyscape to monitor and improve SEO performance. In terms of social media, the presenter emphasized the importance of engaging with followers and sharing interesting content. They also advised against publicly attacking critics and encouraged responding to reviews in a professional manner. The presenter addressed some common concerns, such as the impact of a continuous scrolling page on SEO and the benefits of including videos on websites. They also cautioned against fake reviews and duplicate content, recommending proper handling and removal strategies. The presenter discussed the significance of citation consistency and anchor text in improving search rankings. Finally, they provided insights on finding a trustworthy SEO consultant and the potential cost of SEO services.

Keywords

search engine optimization

original content

local profiles

building backlinks

free tools

social media engagement

continuous scrolling page

video content

fake reviews

citation consistency