on demand through the IHS website in the future. This webinar is available for one continuing education credit at our website, IHSinfo.org. Click on the webinar banner on the home page or choose webinars from the professional development menu on the left. View examples of different types of free or inexpensive activities or marketing events. Learn how to create discussion and program outlines based on the type of event you are hosting. Discover typical results to expect from different marketing activities. Taking care of, we needed to create a way to have a revolving door and bring people coming through the door with the idea already that this is where they wanted to do business and get their hearing health care needs taken care of. And pick it up from there. I'm so sorry. That's okay. It happened. Okay. All right. Is that where I'm at? And our marketing strategies and techniques are designed to create a revolving door type effect. Additional marketing, in my opinion, is kind of a pay and wait thing. There's no instant gratification usually. You buy the ad and wait for results. Hopefully the phone starts ringing. And with traditional marketing types, we've done all of these in different, in no particular order here. But at different times, we've tried all of these, newspapers, yellow pages, the internet and internet optimization, radio, church bulletins. We've even done some television, used some billboards to create awareness. Now what makes that type of marketing work? Things like bright colors we think about when creating marketing pieces, catchy slogans, having a good hook line is always a good idea. Some places will use big discounts and cheap price to draw people into their office. New technology, your experience or longevity in the community. But I would tell you that happy clients are what is going to make your marketing work. If somebody picks happy clients, and you will. Now traditional marketing, what does it cost? First of all, you need to consider the time to manage marketing. And obviously not all of you. And I've seen some P&Ls that show marketing as high as 30 are thinking about hearing. One of the first title is definitely the answer. So what is networking? This is my definition. It doesn't happen automatically. So keep that in mind. The goal of networking, in my opinion, obviously the goal were to meet and earn the trust of business and community leaders in my market. And the reason you want it, and it's going to take effort, it takes planning, and it's going to take energy, and it's going to take some money. But hopefully it's not $500 per year, called BNI for short, business networking international. It's actually a business. And the philosophy behind this organization is givers give. And the coolest thing, it's been a lot of fun. And for example, I had a lady here in my office, an opportunity that most of you will have would be Chamber of Commerce, highly recognized in a matter of minutes. There's awards dinners. They have firm of the year, parades are a great way to get in front of a lot of people with your logo. And again, these activities are fun. And when people are having fun, it's easy to talk to them about what you do. And we put on our caveman outfits. And when we got there, it was obvious right away. The theme of the parade was party till the cows come home. So our twist on that was organizations like the Eagles Club, the Elks Club, Moose Lodge, Lions Club, Knights of Columbus, and you probably all don't have this one, the Sons of Norway. Organizations like Kalanis, Rotary, JC's, Optimists, your senior center. You should be well known at your senior center. And again, putting you is a huge way to gain that trust. Usually it's going to be success stories that you tell. But possibly maybe, and answer questions as soon as you start talking about hearing. Again, if you've been doing this for a while, you know it's, I can fix that. Talk radio has also been a great opportunity for us here. And topics of discussion, again, is telling success stories related to symptoms of, educate your listeners about. Now next I'm going to talk about, we'll help in different areas. So community sponsorships we're going to talk about, educational seminars, and also vendor trade shows. So community sponsorships, I've talked about a couple of them already. At your senior center, you really need to be well known at the, in just a minute. The parade festival, again, soccer, football sponsorship, here's something that just, and back to the parade. Now if you don't have an old viewer to dress up like a cow and hang a cowbell on, maybe one of your clients has a very low. After we were open for about a month, and I've known of our, can read the signs on the side, but this one here is Hiller's True Value Hardware, which is a long, I took this sign a little closer up. It cost me, approach, I think it's a great approach. Again, it's not an aggressive sales approach, it's educational. Educational seminars, the fraternal and civic organizations that I mentioned before, like the Eagles or Elks or Kiwanis, and it's a great way to open. But the things you want to cover would be basic anatomy, don't make it too detailed. Symptoms of hearing loss, like anxiety, so creating that curiosity is what'll kill the cat for you. The other thing, vendor trade shows, a garden show, a health fair is obviously the place you really want to be at. Flu shot center, hopefully look in their ear while they're waiting in line. Farm show, topics of discussion at one of these trade shows, obviously the videotoscope, and when I start looking in their ear, the question I have to them is, are you having difficulty hearing? And of course, when you use that videotoscope, this gentleman here obviously needed a medical referral to get business. And this is that lady's other ear, and this I had never seen before, that we've done on our anniversary. We did it at one year, and we just did it if an E in 80 people show up, and it just turned out fantastic. I'm calling us afterwards and sending thank you cards about how much they enjoyed it, and that's what you're really working to gain. They're the most effective and the least expensive. When they walk in the door knowing somebody else, I think you need to be careful how to ask. I know people, and I've seen people teach several different manuals.

marketing strategies

hearing healthcare business

revolving door effect

traditional marketing methods

networking

talk radio

community sponsorships

educating customers

word-of-mouth referrals

asking for referrals