Modernizing Your Practice with Social Media and Clinical Best Practices-Bonus: CORUS Marketing Worksheet

Bonus: CORUS Marketing Worksheet

Pdf Summary

The CORUS Marketing Plan Worksheet provided by the International Hearing Society is a tool to help identify ways to tailor a marketing plan to meet CORUS objectives. CORUS stands for Captivating Website, Online Reputation Manager, Relationship & Medical Marketing, Upstanding Member of Your Community (PR), and Social Media. The worksheet includes sections to evaluate and plan for each aspect of the marketing plan.<br /><br />The Captivating Website section prompts users to assess various features of their website, such as incorporating an emotionally-appealing and modern look, including a video introducing the business and services, listing contact information, offering a way for patients to submit testimonials, and optimizing for organic search engine results.<br /><br />The Online Reputation Manager section provides a list of online directories and platforms and prompts users to assess their presence on each. Users are also encouraged to respond to comments and ask happy customers to leave reviews to improve their ratings.<br /><br />The Relationship & Medical Marketing section focuses on targeting physicians and consumers. Users are prompted to consider providing information to physicians about how they can recommend the business's services to patients, as well as targeting specific groups such as diabetics and smokers. Building relationships with physicians through referral programs and check-ins is also encouraged.<br /><br />The Upstanding Member of Your Community section focuses on public relations strategies, such as implementing a PR plan, writing press releases, and building relationships with media and community leaders. Providing educational programs and articles related to hearing loss is also recommended.<br /><br />The Social Media section encourages users to assess their presence on platforms such as blogs, Facebook, and Twitter. Users are prompted to create strategies for regular content creation, establish community rules, and handle complaints and customer service issues.<br /><br />Overall, the worksheet serves as a comprehensive guide to developing a marketing plan that incorporates various elements to enhance visibility and reputation within the hearing industry.

Keywords

CORUS Marketing Plan Worksheet

International Hearing Society

tailor marketing plan

Captivating Website

Online Reputation Manager

Relationship & Medical Marketing

Upstanding Member of Your Community

Social Media

marketing plan evaluation

visibility and reputation enhancement