Modernizing Your Practice with Social Media and Clinical Best Practices-Bonus: Disease State Marketing

Bonus: Disease State Marketing

Pdf Summary

The article discusses the concept of "disease state marketing" in audiology practices. The author argues that hearing loss should be classified as a disease state and marketed as such in order to influence physicians' treatment strategies. The article outlines the challenges of disease-state awareness campaigns and the need for audiology practitioners to embrace new marketing behavior in an uncertain economy. The author suggests that disease state marketing could be an alternative to conventional forms of marketing and presents an opportunity for audiology practices to reach more patients and physicians. The article highlights the link between hearing loss and various medical conditions, such as diabetes, smoking, and cardiovascular disease, and emphasizes the need for audiology practitioners to educate physicians about the negative consequences of untreated hearing loss. The author also discusses the role of marketing in audiology practices and the importance of building strong customer relationships. The article concludes with a call to action for audiology practitioners to implement disease state marketing programs and change the standard of care for hearing loss patients. The author provides examples of successful disease state marketing strategies and their impact on revenue from physician referrals.

Keywords

disease state marketing

audiology practices

hearing loss

physicians' treatment strategies

uncertain economy

medical conditions

consequences of untreated hearing loss

marketing in audiology practices

customer relationships

physician referrals