Modernizing Your Practice with Social Media and Clinical Best Practices-Bonus: Marketing Campaign Worksheet

Bonus: Marketing Campaign Worksheet

Pdf Summary

The International Hearing Society has provided a Marketing Campaign Worksheet to participants of a webinar on social media and best practices. The worksheet is intended for exclusive use by those who have completed the webinar and CE quiz. It cannot be duplicated, distributed, or sold without written permission from IHS.<br /><br />The worksheet is designed to simplify different types of marketing activities, communication tactics, and budget allocation for each campaign. It suggests dividing the budget into three categories: Creating Community (15%-25%), Generating Activity (40%-60%), and Developing Loyalty (20%-30%).<br /><br />The Creating Community campaign focuses on awareness and brand building. It includes activities such as creating a logo and color scheme, signage, website development, literature and brochures, physician referrals, event sponsorship, social media presence, and press releases. The budget allocation may need to be adjusted based on the presence of a brand palette.<br /><br />The Generating Activity campaign encompasses traditional forms of advertising. This may include consumer seminars or open houses, monthly specials, product promotions, direct mail, newspaper advertisements, and email marketing.<br /><br />The Developing Loyalty campaign aims to create loyal customers through consistent contact and premium experiences. It involves focusing on customer service and training, providing tested products, encouraging patient referrals, showing patient appreciation, and delivering a premium experience.<br /><br />The worksheet encourages flexibility in budget allocation and suggests that newsletters can fall into either the Creating Community or Generating Activity categories depending on how they are used.<br /><br />Overall, the worksheet provides a framework for marketing activities and helps guide budget distribution to effectively promote a business and build customer loyalty.

Keywords

International Hearing Society

Marketing Campaign Worksheet

webinar

social media

best practices

exclusive use

CE quiz

budget allocation

Creating Community

Generating Activity