Modernizing Your Practice with Social Media and Clinical Best Practices-Modernizing Your Practice with Social Media and Clinical Best Practices Recording

Video Transcription

Our expert presenter today is Brian Taylor, AUD. Brian is currently the director of practice development and clinical affairs for Unitron  and the editor of Audiology Practices, the quarterly publication of the Academy of Doctors of Audiology.  Brian also serves on the advisory board for the Better Hearing Institute and is a frequent contributor to Audiology Online.  During the first decade of his career, he practiced clinical audiology in both medical and retail settings.  Please note that we are recording today's presentation so that we may offer it on demand through the IHS website in the future.  This menu on the left side of the page, there you'll find the CE quiz and information on how to submit it to IHS for credit, affect your practice, the two drivers of any practice,  and practical tools to differentiate your practice. At the end, we'll move on to a Q&A session.  ...disrupted the way that entertainers and journalists come into market. I mean, with that combination, really anyone can be...  So there's a lot of things we could talk about there, but we'll just move ahead and talk about disruptive innovations in audiology and in hearing instrument fitting.  And here's a combination of disruptive... ...overused, and when I think of Baby Boomer, I think of this guy that has the pink jumpsuit  and the cast blue ribbon in his hand in the profession. So that progression of economic value is a very important concept in today's marketplace  and negative cues, which would go against or be incongruent with your theme. So I hope it's possible for us to do this in the hearing instrument world,  but this shows you an example of how you would use all five senses to build a theme. So what I would encourage you to do once you've decided a theme  and you're thinking about engaging all five senses in promotion, and I want to look at and talk about the fact that the era of low tax alone,  it's important that we flip that marketing funnel. And all that simply means marketing and PR...

Video Summary

Brian Taylor, the director of practice development and clinical affairs for Unitron and editor of Audiology Practices, discusses disruptive innovations in audiology and hearing instrument fitting in this video presentation. He emphasizes the importance of differentiating your practice and engaging all five senses in promotion. He mentions the concept of progression of economic value and negative cues that may go against your theme. Taylor also encourages the audience to flip the marketing funnel and focus on marketing and public relations to attract clients. The video concludes with a Q&A session.

Keywords

Brian Taylor

disruptive innovations

audiology

hearing instrument fitting

differentiating

engaging

promotion

marketing funnel

public relations

Q&A session