Modernizing Your Practice with Social Media and Clinical Best Practices-Modernizing Your Practice with Social Media and Clinical Best Practices Recording

Modernizing Your Practice with Social Media and Clinical Best Practices Recording

Video Transcription

Video Summary

Brian Taylor, the director of practice development and clinical affairs for Unitron and editor of Audiology Practices, discusses disruptive innovations in audiology and hearing instrument fitting in this video presentation. He emphasizes the importance of differentiating your practice and engaging all five senses in promotion. He mentions the concept of progression of economic value and negative cues that may go against your theme. Taylor also encourages the audience to flip the marketing funnel and focus on marketing and public relations to attract clients. The video concludes with a Q&A session.

Keywords

Brian Taylor

disruptive innovations

audiology

hearing instrument fitting

differentiating

engaging

promotion

marketing funnel

public relations

Q&A session