Modernizing Your Practice with Social Media and Clinical Best Practices-Modernizing Your Practice with Social Media and Clinical Best Practices Slides

Modernizing Your Practice with Social Media and Clinical Best Practices Slides

Pdf Summary

This presentation discusses the modernization of healthcare practices through the use of social media and clinical best practices. The presenter, Brian Taylor, emphasizes the importance of adapting to global trends in order to differentiate one's practice. Three major waves transforming society are identified: disruptive innovations, outsourcing of medical procedures, and the healthy aging movement. Taylor explains how low-end disruption works and discusses examples of disruptive innovations in the hearing profession.<br /><br />The healthy aging movement is described as individuals living longer and healthier, being more informed and empowered, but also more anxious about the future. The four paradigms of this new consumer are discussed: rightsizing, embracing substance, growing up, and seeking pleasure with purpose. Taylor suggests differentiating a practice through various themes, such as the customer experience cycle, and emphasizes the importance of eliminating negative cues and engaging all five senses.<br /><br />The presentation also discusses relationship marketing and the loyalty loop, which involves building relationships with patients over time to increase loyalty. Strategies for relationship marketing, such as captivating websites, relationship and medical marketing, and public relations, are explored. The importance of social media in building a virtual community and increasing engagement with patients is highlighted. The presenter also provides insights on traditional forms of marketing, including capturing new patients, creating databases, and utilizing branding tools.<br /><br />The presentation concludes with best practices, including knowing one's vision, establishing a marketing budget, having a plan, measuring return on investment (ROI), and regularly reviewing and modifying strategies. The audience is encouraged to ask questions through the webinar dashboard. Contact information for the presenter and information on obtaining continuing education credits are provided at the end of the presentation.

Keywords

modernization

healthcare practices

social media

disruptive innovations

healthy aging movement

customer experience cycle

relationship marketing

virtual community

traditional marketing

best practices