Navigating the Hearing Healthcare Arena in 2025 (LIVE webinar sponsored by Oticon, Inc.)-Navigating Arena Oticon 2025 (RECORDING)

Video Transcription

Video Summary

The IHS webinar titled "Navigating the Hearing Healthcare Arena in 2025," sponsored by Oticon, addressed the current landscape and future prospects of the hearing healthcare industry. Sierra Sharp, the moderator, set housekeeping rules, emphasizing that the webinar is recorded for future access and offers continuing education credits. Gary Rosenblum, president of Oticon, was the featured speaker. He outlined key industry trends, emphasizing its resilience despite a temporary slowdown due to consumer uncertainty influenced by political changes in the U.S. Discussion points included hearing aid adoption rates, the impact of OTC hearing aids, and managing both cash and insurance transactions. Rosenblum highlighted the increasing use of AI in hearing aids and the industry's strong innovation pipeline. He reassured attendees about the temporary nature of recent declines, pointing to pent-up demand and sustained demographic trends supporting industry growth. The Q&A session delved into managing third-party insurance, stigma reduction strategies, and effective patient communication, underscoring a patient-centered approach to care. Overall, Oticon’s commitment to supporting independent practitioners and safeguarding against disruptive market tactics was emphasized.

Keywords

hearing healthcare

Oticon

AI in hearing aids

industry trends

OTC hearing aids

insurance transactions

patient communication

independent practitioners

market tactics