Navigating the Hearing Healthcare Arena in 2025 (ON-DEMAND webinar sponsored by Oticon, Inc.)-Navigating Arena Oticon 2025

Navigating Arena Oticon 2025

Pdf Summary

Gary Rosenblum, the President of US Wholesale Hearing Aids at Demant and Oticon Inc., is a patient-focused professional with extensive experience in the medical device sector, retail, and consumer healthcare. He holds degrees from Washington University and Cornell and resides in Princeton, NJ.<br /><br />Rosenblum has led the way in the hearing healthcare industry, which is experiencing increased U.S. market penetration rates. The data reveals growth in hearing aid adoption, with some fluctuations over the years. The 2024 market performance shows a strong presence in various segments, including retail, managed care, and direct channels, with varying changes in growth rates.<br /><br />Consumer preferences are leaning toward RIC (receiver-in-canal) hearing aids, and there is a notable preference for premium technology tiers. Innovations in AI, like those utilized by Philips, are unlocking new potential within the industry by enhancing hearing aid performance through improved sound clarity and optimized features.<br /><br />The Nairobi Protocol, effective from March 4, exempts hearing aids and parts from tariffs, supporting accessibility for individuals with hearing loss. This allows for duty-free importation of these products to the U.S., notwithstanding new tariffs impacting Mexico-originating products.<br /><br />A PEST analysis indicates that political factors have minimal negative impact on the industry. While economic fluctuations due to administrative changes may temporarily affect growth, social factors like increased awareness via technology and marketing, such as Apple's Super Bowl ad, positively influence market expansion. The technological landscape is robust, with an active innovation pipeline across the industry.<br /><br />Oticon remains committed to prioritizing private practitioners by addressing challenges posed by direct-to-consumer (DTC) and over-the-counter (OTC) sales while improving customer experiences and providing enhanced training and support.

Keywords

Gary Rosenblum

Demant

Oticon Inc.

hearing aids

RIC technology

AI innovations

Nairobi Protocol

PEST analysis

market expansion

consumer healthcare