Navigating the Hearing Healthcare Arena in 2025 (ON-DEMAND webinar sponsored by Oticon, Inc.)-Navigating Arena Oticon 2025 (RECORDING)

Video Transcription

Video Summary

In a recent IHS webinar sponsored by Oticon, Gary Rosenblum, president of Oticon, discussed navigating the hearing healthcare industry towards 2025. Gary emphasized the resilience and growth potential of the industry, despite current challenges such as a 5% market decline tied to consumer uncertainty following recent administrative changes. Key industry metrics like strong innovation pipelines and increasing adoption rates were highlighted as positive indicators.<br /><br />Gary addressed the importance of offering premium products and emphasized the significance of maintaining high customer satisfaction. He also discussed the impact of external factors like tariffs, which do not currently affect Oticon due to the Nairobi Protocol. Additionally, Gary mentioned the importance of awareness campaigns, such as Oticon's collaboration with the Hearing Industries Association on the Hear Well, Stay Vital campaign, in combating stigma around hearing aids.<br /><br />The Q&A session tackled various industry concerns including the effects of OTC products, managed care, the role of AI in hearing aids, and strategies for practitioners to maintain profitability. Gary underscored the importance of addressing hearing health as a critical component of overall well-being and encouraged providers to communicate this to consumers, highlighting health benefits over financial uncertainties.

Keywords

hearing healthcare

Oticon

industry growth

innovation

customer satisfaction

tariffs

awareness campaigns

AI in hearing aids

consumer health