Online Reviews, Testimonials and Reputation Management: What Hearing Practices Need to Know-Online Reviews, Testimonials and Reputation Management: What Hearing Practices Need to Know Recording

Online Reviews, Testimonials and Reputation Management: What Hearing Practices Need to Know Recording

Video Transcription

Video Summary

In this webinar, the presenters discuss the importance of online reviews, testimonials, and reputation management for hearing health care providers. They highlight the power of social proof in influencing consumer behavior and emphasize the growing significance of online reviews in business decision-making. The top sites for reviews are mentioned, including Yelp, Google Plus, Facebook, and HearingTracker.com. The presenters also address common concerns about negative reviews and offer strategies for managing them. They recommend actively soliciting reviews from satisfied customers and provide tips for encouraging reviews through conversations and mentions throughout the practice. The presenters also introduce ReviewGen, a reputation management solution that helps gather testimonials for the practice's website, encourages positive online reviews, and provides feedback to improve customer service. They stress the importance of responding to both positive and negative reviews and share strategies for using testimonials effectively, such as placing logos and URLs of review platforms on business cards and handouts. The presenters conclude by offering a bonus, including a chance to win a free year of ReviewGen and a customized Google review instruction handout.

Keywords

online reviews

testimonials

reputation management

hearing health care providers

social proof

Yelp

Google Plus

Facebook

HearingTracker.com