Online Reviews, Testimonials and Reputation Management: What Hearing Practices Need to Know-Online Reviews, Testimonials and Reputation Management: What Hearing Practices Need to Know Slides

Online Reviews, Testimonials and Reputation Management: What Hearing Practices Need to Know Slides

Pdf Summary

This document is a transcript of a webinar on the topic of online reviews, testimonials, and reputation management for hearing practices. The presenter, Chris Erickson, discusses the power of social proof and the importance of online reviews in influencing consumer purchasing decisions. He highlights the fact that 92% of consumers now read online reviews before making a purchase. Online reviews are trusted by consumers as much as personal recommendations, and they play a significant role in a practice's online reputation. The presenter also addresses concerns about negative online reviews and provides strategies for obtaining more positive reviews and testimonials. He suggests claiming and completing business profiles on review websites, asking satisfied customers for online reviews, and using reputation management solutions to monitor and respond to reviews. The presenter also emphasizes the importance of responding to both positive and negative reviews professionally and encourages practices to put offline testimonials online and to actively encourage more testimonials. The webinar includes information about ReviewGen by AuDSEO, a program that helps gather testimonials and online reviews, and offers a free year of ReviewGen for one selected member. The document concludes with contact information for Chris Erickson and instructions for obtaining a CE credit for the webinar.

Keywords

online reviews

testimonials

reputation management

hearing practices

social proof

consumer purchasing decisions

trusted

negative reviews

positive reviews

ReviewGen by AuDSEO