Winning with Social Media-Winning with Social Media Recording

Video Transcription

Video Summary

The video is a webinar on Winning with Social Media. The host starts by mentioning that the webinar will be available on demand through the IHS website and offers one continuing education credit through the International Hearing Society. The host discusses topics such as finding your social media style, choosing the right medium, and making social media work for you. They emphasize the importance of using social media as a networking tool and how it can help build relationships with users. The host also talks about the importance of engaging with users and responding to comments and questions. They mention using newspaper ads as images on Facebook and embedding them as posts. They also suggest offering secondary offers in print advertisements to promote social media engagement. The host addresses questions from viewers regarding patient success stories and advertising on social media. They suggest setting a limited budget to test ads and target specific demographics. The host provides contact information for further inquiries. The webinar concludes with the host thanking viewers and offering additional information offline.

Keywords

Winning with Social Media

On-demand webinar

Continuing education credit

International Hearing Society

Social media style

Choosing the right medium

Making social media work

Networking tool

Engaging with users

Newspaper ads on Facebook