Winning with Social Media-Winning with Social Media Recording

Video Transcription

And I'm going to start the broadcast and we'll get going, okay? Welcome everyone to the webinar on Winning with Social Media.  Starting today's presentation so that we may offer it on demand through the IHS website in the future.  This webinar is available for one continuing education credit through the International Hearing Society.  You can find out more about receiving continuing education credit at our website at IHSinfo.org.  Opportunity, how to find your style, choosing the right medium, and making your social media  at any time by entering your question in the question box on your webinar dashboard, which is usually in the tournament.  The playing field had been leveled and the joke was, at the same time, we can use it as a networking tool to build like your page if they're on Facebook and give you some insights  into their experience as a user. Additionally, for individuals that are out there looking for information, you can talk  about, you know, learn about today's newest products, hear from our patients. So I don't have the silver bullet.  I think it's a combination of all of these that are going to attract people slowly over time. And the key isn't just to put it into your pages.  That was 102 people shared it and they had a lot of comments in support of that picture. Another one from Melissa Rodriguez, horrible.  Now hopefully, that person was responded to which I'm positive they were and they powered them with information. And NetNet, like we used in that first example, is to create an ROI.  Now here's some examples that we can take our newspaper ads that they used to run in local publications and use those as images on Facebook or embed as an image on Facebook  as a post. It costs them nothing to do that. They actually require you print this out or show them on your phone.  Can you tell the group how many or what percentage roughly is estimated to be right with your question at the end? Just tell us what state or country you're from.  That way, we don't have to go back and ask you. So that helps facilitate that for us. What we found is there's two principles. There's the use your best judgment, meaning... Todd?  So, Todd, we had quite a few people ask a very similar question regarding... for sharing any patient success stories that we've gotten consent from that individual.  Just like you've done with your newspaper, TV, and direct mail, discussions taking place, you don't want to step in as my first question, I still would abide by the do not delete.  And if it's a legitimate question or concern, I would try to settings. Maybe they can't hear their husband... Right. Thanks, Todd.  And I think it's important to recognize, too, and let me... or correct me if you think differently. ...of any practice one and voluntarily said that they're proud to be a patient.  But not everyone's that vocal. You may have some patients that have... Absolutely. The goal really is to...  Now, you can make it a secondary offer in your print advertisements, meaning if you have... Great. Todd, we had a lot of people ask about advertising, and I want to...  To the specific geography, the age group, I think you can try setting up some type of ad and putting only a limited budget behind it to see what... Thank you, Todd. Okay, so...  Thank you, Todd. We had several questions on getting up and started with social media, how to do that.  And, Todd, if you can go ahead and forward to the last slide, I can give everyone some additional information on that offline.  So I do want to thank everyone for being here, but I do want to let everybody know that we have some great content for you.  You can reach him at Todd underscore Hedberg at Starkey.com, or you can reach him through his blog at ToddHedberg.org.

Video Summary

The video is a webinar on Winning with Social Media. The host starts by mentioning that the webinar will be available on demand through the IHS website and offers one continuing education credit through the International Hearing Society. The host discusses topics such as finding your social media style, choosing the right medium, and making social media work for you. They emphasize the importance of using social media as a networking tool and how it can help build relationships with users. The host also talks about the importance of engaging with users and responding to comments and questions. They mention using newspaper ads as images on Facebook and embedding them as posts. They also suggest offering secondary offers in print advertisements to promote social media engagement. The host addresses questions from viewers regarding patient success stories and advertising on social media. They suggest setting a limited budget to test ads and target specific demographics. The host provides contact information for further inquiries. The webinar concludes with the host thanking viewers and offering additional information offline.

Keywords

Winning with Social Media

On-demand webinar

Continuing education credit

International Hearing Society

Social media style

Choosing the right medium

Making social media work

Networking tool

Engaging with users

Newspaper ads on Facebook