Winning with Social Media-Winning with Social Media Slides

Winning with Social Media Slides

Pdf Summary

This document is a summary of a presentation titled "Winning with Social Media" given by Todd Hedberg, the Online Marketing Manager at Starkey Hearing Technologies. In the presentation, Todd discusses the importance of social media in marketing and offers tips on how to effectively utilize different social media platforms. <br /><br />He begins by highlighting that social media provides a level playing field for all businesses and allows them to connect with a socially connected audience. He emphasizes the need for businesses to function like a magnet, making themselves known and attracting customers through tailored solutions and patient stories.<br /><br />Todd explains that choosing the right social media platforms is crucial. He suggests that Facebook provides the best engagement opportunity, YouTube is ideal for sharing videos across channels, and Twitter is effective for reaching influencers.<br /><br />In order to build a following, Todd advises businesses to give reasons for people to follow, such as educational information, timely updates, special incentives, insider exclusives, and consumer communities. He also stresses the importance of promoting social media pages and creating shareable content.<br /><br />Todd states that it is essential to focus on engaging with patients and building a community. This includes providing information and updates for current patients, offering special savings, and appealing to prospective patients who are curious about the content on the page.<br /><br />To measure the success of social media efforts, Todd suggests creating an ROI (Return on Investment) and making it a winning effort. He concludes the presentation by offering additional social media resources and providing his contact information for further inquiries.<br /><br />Overall, this presentation emphasizes the importance of social media in marketing and provides practical advice for businesses to leverage different social media platforms effectively.

Keywords

Winning with Social Media

Todd Hedberg

Online Marketing Manager

Starkey Hearing Technologies

importance of social media

utilize social media platforms

engagement opportunity on Facebook

sharing videos on YouTube

reaching influencers on Twitter

building a following