Baby Boomer Marketing: It's Not What You Think
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Is your practice Baby Boomer friendly?

Everyone's talking about Baby Boomers, and how they'll impact hearing care. Not surprising, when there are more than 75 million of them in the US alone, with eight more turning 50 every second!

It's a huge market – for someone. But will it be for you? Maybe not, if you're sending the wrong message. The history of Baby Boomers tells us this generation doesn't think like their predecessors, and they don't do things the "conventional way." So how do you, as a hearing healthcare professional, market effectively to Baby Boomers?

Join us for a crash course on making sure your practice is "Baby Boomer friendly" with practical do's and don'ts on how to market to this generation. Expert presenter Curtis Alcock, Hearing Practice Owner, Guest Lecturer and Founder of, will present marketing strategies that can easily be implemented when targeting the Baby Boomer market.

  • Define who the Baby Boomers are
  • Explain what makes this generation unique and why this directly applies to hearing care
  • Recognize the current barriers to hearing care for Baby Boomers
  • Present messages that are Baby Boomer Friendly
  • Develop a business plan and marketing strategy tailored to the Baby Boomer market
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