Close More Sales Using Your Front Office Staff
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Student Member: $29.00
Affiliate Member: $29.00
Associate Member: $29.00
Non-Member: $59.00
Credit Offered
1 Contact Hours Credit

Are you and your staff helping or hurting sales?


The first thirty minutes of an appointment are crucial for establishing and gaining trust, which is critical for closing the sale. Hearing healthcare professionals need to utilize front office staff, especially the Patient Care Coordinator, to help gain the trust of their prospective patients and maintain the trust of their current patients. Expert presenter, Russell Armstrong, Practice Owner and Sales Consultant, will explore techniques used to establish trust and to better ask the key questions that get the answers needed to help close the sale.

Competing with other retailers on price is difficult. Establishing trust with patients, and asking the right questions at the right time is a value-added service that many retailers cannot compete with. People are more willing to purchase hearing aids from someone that they trust.

  • Discover what sets you apart from your competitors
  • Utilize your front office staff as a selling tool
  • Ask questions with purpose that lead to an earlier close
  • Use your patient intake more effectively to sell more hearing aids
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