Lead Generation: The Human Touch in a Digital World
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1 Contact Hours Credit

Are you incorporating personal interaction into your digital marketing plan to maximize sales leads?

Technology and social media have impacted the manner in which sales leads are now generated for most businesses, including hearing healthcare practices. Traditional lead generation techniques are becoming less prevalent and are giving way to the digital marketing landscape.

While many technology-savvy hearing healthcare professionals have embraced digital marketing, many are neglecting the most critical aspect: personal interaction. Meeting, greeting and speaking to perspective customers is crucial for converting leads into paying customers.

Join us for an in-depth look at how to incorporate personal and human touches within your digital marketing plan. Expert presenter, Michelle Smith, President of Source 1 Specialty Services, Inc., will be your guide through this informative presentation as you discover valuable insights on how to utilize personal touches and interactions in a digital world, to help increase sales leads.

  • Maximize your marketing investment and secure new patients
  • Discover digital marketing strategies and the human component in each one
  • Understand when and how to deploy your social media presence, and how your practice ambassador can be an invaluable part of that strategy
  • How to incorporate personal interaction into your digital marketing plan to dramatically increase your digital marketing results
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