OasisLMS

This webinar is sponsored by AuDExperts.

Most hearing care providers are trained to explain technology, features, and options. Yet patients rarely say “yes” because of hearing aid specs. They say “yes” when they understand why treatment matters to their brain, their health, and their future.

In this live, interactive webinar, Dr. Keith N. Darrow (Neuroscientist and Private Practice Owner) will show how basic neuroscience can dramatically improve patient understanding, trust, and treatment rate. Drawing from clinical neuroscience, cognitive health research, and real-world hearing care experience, this session will teach attendees how to shift from product-based selling to outcome-based conversations.

Participants will learn practical “power phrases” that resonate with patients, how to improve health literacy without overwhelming them, and why pre-education is one of the most powerful tools for increasing treatment acceptance. Dr. Darrow will also demonstrate how framing hearing loss as a brain and health issue, including common comorbidities such as cognitive decline, falls risk, and cardiovascular health, makes the decision to move forward feel logical rather than sales-driven.

This session is designed specifically for hearing care providers who want to treat more patients, improve trust, and increase hearing aid adoption by using science, not pressure.

Keith N. Darrow, PhD, CCC-A is a neuroscientist, clinical audiologist, certified dementia practitioner - trainer, national speaker and private practice owner specializing in the intersection of hearing loss, brain health, and cognitive decline. He is the founder of multiple hearing healthcare education and clinical initiatives focused on elevating hearing care through neuroscience-based practice. His research has been cited over 1350 times in peer-reviewed literature. 

Dr. Darrow has lectured internationally on the impact of untreated hearing loss on cognition, balance, and overall health, and he works extensively with private practice professionals to improve patient communication, health literacy, and treatment adoption. His work emphasizes shifting conversations from hearing aid features to meaningful health outcomes, helping clinicians treat more patients while practicing evidence-based care.

1. Understand the basic neuroscience of hearing loss and why the brain, not the ear alone, drives patient motivation.
2. Learn practical, patient-friendly “power phrases” that improve understanding and increase case acceptance.
3. Discover how improving health literacy builds trust and makes treatment decisions easier for patients.
4. Identify why pre-education before discussing hearing aids leads to higher treatment acceptance.
5. Apply a comorbidity-based framework (cognition, balance, cardiovascular health, and more) to reframe hearing care as essential health care.