Evolving Today's Marketing Plan for Tomorrow's Practice
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Professional Member: $0.00
Student Member: $29.00
Affiliate Member: $29.00
Associate Member: $29.00
Non-Member: $59.00
Credit Offered
1 Contact Hours Credit

Did you know that people age 65 and older are the fastest growing group of social media users, according to the Pew Research Center?

Learn how to evolve your marketing strategy to incorporate web-based initiatives with our webinar Evolving Today's Marketing Plan for Tomorrow's Practice. Presenter Mike Dalton, Director of Marketing Operations for Audibel, will teach you how to get out of your marketing funk and incorporate online tactics to stay consistent in your marketplace. 

  • Recognize how creating and following a marketing plan directly benefits your growth objectives
  • Know the difference between a marketing plan and the marketing calendar that supports it
  • Understand how online marketing, web sites, and social media can enhance your marketing calendar
  • Craft a targeted marketing plan that supports your business plan and determine a budget as your plan's foundation
  • Implement online marketing activities that work in conjunction with print initiatives
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