Audiology is changing, including the way that patients access their care. As the number of people living with untreated hearing loss continues to rise, hearing health care professionals have an opportunity to differentiate their practices with a message of education; a focus on services, not products; and an effective communication strategy to discuss topics that matter to the client, such as the medical treatment of hearing loss; tinnitus treatment; and the connections of hearing loss and dementia.

• Understand the four ‘hot-button’ topics that acquire the most interest and engagement from prospective leads and increase treatment rates.
• Evaluate their marketing effectiveness and understand how to increase patient engagement.
• Analyze the benefits of discussion services, not products.
• Define the key benefits of automation, including practice differentiation.