Baby Boomer Marketing: It's Not What You Think-Baby Boomer Marketing: It's Not What You Think Recording

Video Transcription

Video Summary

In this webinar, Curtis Alcock discusses the importance of marketing to the baby boomer generation in the hearing healthcare industry. Baby boomers, born between 1946 and 1964, make up a large portion of the population and have significant buying power. However, many of them are not seeking professional advice or using hearing technology, despite experiencing difficulties with their hearing. Alcock suggests that in order to make hearing care relevant to boomers, marketers need to understand their values and interests. They should focus on empowering boomers to redefine their own future and show them that maintaining good hearing is important for staying young, independent, and capable. Alcock emphasizes the need to challenge traditional stereotypes of aging and to provide information and resources that engage boomers and address their specific concerns and desires. This can be done through various mediums, such as the internet, social media, direct marketing, and local community engagement. By normalizing routine hearing checks and highlighting the potential benefits of hearing technology, marketers can encourage boomers to consider hearing care as part of their overall health and wellbeing.

Keywords

baby boomer generation

hearing healthcare industry

buying power

hearing technology

values

interests

challenging stereotypes

engaging boomers

overall health