Baby Boomer Marketing: It's Not What You Think-Baby Boomer Marketing: It's Not What You Think Slides

Baby Boomer Marketing: It's Not What You Think Slides

Pdf Summary

This document discusses the importance of marketing to Baby Boomers and the need to cater to their unique needs and desires. It emphasizes that Baby Boomers have a significant influence on society and possess a large portion of discretionary income. The document highlights various trends and industries that have emerged because of the Baby Boomer generation, such as birthing fads, health and wellness, and technology. It emphasizes the importance of understanding the mindset, experiences, and challenges of Boomers to become relevant to them. The document suggests that hearing care professionals should tailor their products and services to what is important to Boomers now. It also encourages marketers to see the world through the eyes of Boomers and provide solutions that help them reduce future risks and fears. The document suggests challenging the status quo and empowering Boomers to create their own futures through technology and connecting with others. It highlights the relevance of hearing to various aspects of Boomers' lives and recommends normalizing routine hearing checks and the use of hearing technology. The document advises against stereotypes and recommends making marketing ageless and relatable to all people. It encourages engaging in dialogue and respecting the intelligence of the audience. Overall, the document emphasizes the importance of marketing hearing care and technology to Baby Boomers in a way that resonates with their values and empowers them to redefine the world.

Keywords

marketing to Baby Boomers

catering to unique needs

discretionary income

emerging trends

health and wellness

technology

tailoring products and services

relevance to Boomers

routine hearing checks

hearing technology