Close More Sales Using Your Front Office Staff-Close More Sales Using Your Front Office Staff Recording

Video Transcription

Video Summary

In this webinar, Russell Armstrong discusses how to utilize your front office staff to help close more sales. He emphasizes the importance of making a strong first impression from the moment the patient walks in the door. He suggests creating an inviting and comfortable waiting area, engaging the patient care coordinator (PCC) in personal conversations, and using the intake form as a tool to start a conversation about the patient's specific needs and motivations. Russell also highlights the role of the PCC in asking open-ended questions to get past canned answers and uncover the patient's pain points. He suggests asking questions such as "Why me, why today?" and "What bothers you the most about your hearing?" to help build trust and gather information. He advises that the PCC should continue the conversation with the patient in the waiting area by asking follow-up questions and address any concerns or questions the patient may have. Russell stresses the importance of treating every patient as an individual and showing genuine care and concern for their well-being. He concludes by encouraging participants to involve their PCC in the sales process and prioritize their role in the success of the office.

Keywords

webinar

front office staff

close more sales

first impression

patient

waiting area

patient care coordinator

intake form

open-ended questions

individual