Lead Generation: The Human Touch in a Digital World-Lead Generation: The Human Touch in a Digital World Recording

Video Transcription

Video Summary

In this video, Michelle Smith, President of SourceOne Specialty Services, discusses the importance of incorporating personal and human touches into digital marketing strategies. She highlights the role of websites, email marketing, social media, and the practice ambassador in reaching and engaging with potential patients. Smith emphasizes the need for customization and personalization, such as including photos and videos in social media posts, and tailoring emails to specific segments of the audience. She also mentions the benefits of boosted social media marketing, which can significantly increase the number of people who see a post. Smith suggests using Facebook, Twitter, and Instagram as the top three social media sites for hearing healthcare practices. She emphasizes the importance of maintaining a responsive presence on social media and promptly responding to comments and messages. Smith also discusses the cost of Facebook advertising, noting that it can range from as little as a dollar a day to as much as $100 a day. Overall, she stresses the importance of human interaction and personalization to make digital marketing strategies more effective.

Keywords

digital marketing strategies

personal touches

websites

email marketing

social media

practice ambassador

customization

Facebook

human interaction