Lead Generation: The Human Touch in a Digital World-Lead Generation: The Human Touch in a Digital World Slides

Lead Generation: The Human Touch in a Digital World Slides

Pdf Summary

The document is a summary of a presentation titled "Lead Generation: The Human Touch in a Digital World". The presenter, Michelle Smith, President of Source 1 Specialty Services, Inc., discusses various strategies for maximizing marketing investment and securing new patients in a digital age.<br /><br />The presentation covers different aspects of digital marketing, starting with the importance of having a customizable and adjustable website that provides detailed information about the practice. Email marketing is another effective strategy, allowing for targeted messaging that can replace some direct mail efforts.<br /><br />Facebook marketing is discussed as an inexpensive and effective way to reach a wider audience. The presenter emphasizes the benefits of both organic and boosted social media marketing, with organic marketing allowing for prospects and patients interested in the services to find the practice, while boosted marketing enhances visibility through paid advertising.<br /><br />Tips are provided for getting the most out of digital marketing efforts, such as online scheduling services, optimizing websites for mobile devices, and making posts more visible through boosting. The importance of targeted posts and the use of social media to engage with and respond to patients are also discussed.<br /><br />The presenter highlights the value of adding a personal touch to digital marketing efforts, as many people still prefer and trust human interaction over technology. Strategies include following up with online appointment requests, responding to website inquiries, and making phone calls to those who have opened emails.<br /><br />The document concludes by emphasizing the importance of incorporating the human touch into digital marketing strategies, as well as leveraging physical advertisements and engaging patients through contests and promotions. The presenter encourages attendees to embrace the digital world while maintaining personal connections.

Keywords

Lead Generation

Human Touch

Digital World

Marketing Investment

New Patients

Customizable Website

Email Marketing

Facebook Marketing

Organic Marketing

Boosted Marketing